Turn More Leads Into Booked Revenue.
CAROS gives independent home-service businesses the people, systems, automation, and revenue intelligence to capture leads, book more jobs, retain customers, and know exactly where their revenue comes from.
Stop losing money on missed calls and missed jobs.
You might be losing money in places you can't see.
$7,500
spent on marketing last month
- Google Ads$3,000
- SEO$2,000
- Facebook$1,000
- Angi$750
- Sponsorship$750
86
leads generated
That's the number every dashboard shows you. It's also where most owners stop knowing anything at all.
How many became appointments?
How many estimates closed?
How much revenue did each source generate?
Which customers came back?
How many leads called and never got an answer?
How much revenue disappeared because nobody followed up?
If you can't answer those questions, you don't actually know how your marketing is performing.
Getting the lead is only half the problem.
You paid for that.
You paid for that too.
Still paid for it.
Sometimes your marketing isn't broken. What happens after the lead arrives is.
Find Your LeaksOne Revenue Operating System. Five parts of your business working together.
Marketing brought them to you. CAROS helps you take it from there.
Customer Acquisition
“Where are my customers coming from?”
Capture leads from the places your customers already find you.
Revenue Operations
“What happens after they find me?”
Turn inquiries into appointments, estimates, follow-up, and booked work.
Customer Success
“What happens after I finish the job?”
Stay connected after the job, generate reviews, reactivate customers, and create repeat business.
Business Intelligence
“Is any of this actually making me money?”
See what generates leads, bookings, customers, and revenue.
Platform & Integrations
“How do I keep track of all of this?”
Connect the tools you already use into one operating system.
From first click to repeat customer, see and manage the entire revenue journey.
CAROS connects the money you put in to the revenue that comes out — and every step in between, tracked back to the source that started it.
Your customers called a business. Let them talk to a person.
CAROS combines intelligent automation with real human support. Our operators answer under your business name, helping you capture opportunities even when you're on a roof, under a sink, driving between jobs, or simply trying to run your company.
Automation where it makes sense. Humans where they matter.
- Live human answering
- Answered under your brand
- Lead info captured into CAROS
- Booking workflows
- SMS follow-up
- After-hours options
You paid for the lead. Don't lose it because you got busy.
- Estimate follow-up
- Missed-call text back
- Appointment reminders
- Lead nurturing
- Reactivation campaigns
Your cheapest customer may be one you've already paid to acquire.
- Review requests
- Referral campaigns
- Repeat-service reminders
- Dormant customer win-back
- Membership fulfillment
Turn your marketing spend into customers. Turn your customer database into an asset.
Every lead stays in play. Every customer stays connected.
CAROS keeps closed-lost opportunities, old estimates, past customers and dormant accounts working inside your revenue system. Automated follow-up, reactivation, service reminders, memberships, reviews and referral campaigns create new opportunities from relationships you've already paid to acquire.
Primary path
Recovery path
Your database shouldn't become a digital graveyard.
Example data shown for demonstration purposes.
Know where every dollar comes from.
47
Leads
31
Appointments
22
Booked Jobs
$38,450
Revenue
$7,200
Google Ads
5.3x
Marketing ROI
Example data shown for demonstration purposes.
Know where your revenue comes from. Know what every marketing dollar produced.
CAROS connects calls, forms, texts, campaigns and booked jobs back to the marketing that generated them, so you can see what you're spending, what's producing revenue and what's wasting money.
We build it. We connect it. We help run it. You run your business.
We audit your revenue process.
Where do leads come from? Who answers the phone? Where are opportunities quietly getting lost?
We build your CAROS.
Phone workflows, CRM, automations, pipeline, and reporting — configured around how you actually work.
CAROS becomes part of your day-to-day.
It runs alongside how you already work. Nothing new for your customers to learn.
Weekly reporting identifies what's working and what's leaking.
We keep tightening the system so the next marketing dollar goes where it performs best.
One meeting. Your core CAROS system live within days, not weeks.
We handle the setup, configuration and core workflows. More complex integrations, migrations and number porting may require additional time.
CAROS — $997/month.
One revenue operating system built around your business.
Implementation
$2,500 one-time
Covers strategy, configuration, workflows, integrations, pipelines, automation, reporting, communication setup, testing, and launch.
What's included
- Multi-channel lead capture & tracking codes
- CRM, pipeline & opportunity management
- Human answering under your brand
- Missed-call text back & estimate follow-up
- Reviews, referrals & reactivation campaigns
- Lead-source attribution & booked-revenue reporting
- Weekly performance reports
- The monthly business intelligence briefing
No percentage of your revenue. No long implementation project. No pile of disconnected software to figure out yourself.
CAROS doesn't need to transform your entire business to pay for itself.
Estimated revenue currently at risk
$26,880/mo
Based on your missed calls and close rate — revenue walking out the door before anyone follows up.
CAROS pays for itself by helping recover just 1 job per month.
See Your Revenue AuditIf your average roofing job is $12,000, the question isn't “Do I want to spend $997?” It's “How many $12,000 jobs am I currently losing?”
Calculate Your Exact LossBuilt for independent home-service businesses.
Own another type of business? CAROS selectively works with most referral-based small businesses. Contact us to see if you're a fit.
Small businesses shouldn't need an enterprise-sized team to build an enterprise-quality revenue operation.
Carly Fowler
Chief Executive Officer
Carly built CAROS after watching hard-working local owners pour money into marketing with no way to see what came back. She leads product and strategy with one rule: sophisticated technology, an extremely simple experience.
Ann Lemond-Hume
Chairman & CIOO
Ann brings decades of operations discipline to the systems behind CAROS. She designs the workflows that make sure no lead, estimate, or invoice ever quietly disappears — and that every dollar is accounted for.
Local businesses deserve to know where their customers come from, where opportunities are being lost, and where every dollar comes from.
Let's find out where your revenue is leaking.
Find out where you're losing revenue — and what it would take to keep it.
Book Your Revenue Audit